Cooke S7/i 16mm Full Frame Plus and Anamorphic/i 135mm FF+ Introduced

Cooke S7/i 16mm Full Frame Plus and Anamorphic/i 135mm FF+ Introduced


This is the new Cook 135mm
Anamorphic Full-Frame Plus and this one right here is the new Cook 16mm
Full-Frame Plus. cinema5D at IBC 2019
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film, post-production and television Hi, I’m Nino from cinema5D,
we’re here at Cook, at IBC 2019 and I’m talking with Les,
how are you? I’m great, how are you? So, the show started yesterday,
your booth is very busy why is it busy, what’s new? Well, it’s busy because
we’re Cook Optics and people are thankfully always
interested in what we have we we don’t have a lot of new
product this year we’re standing here with
the new S7 16 mm which is currently the widest lens
in that series for full frame and we also have introduced here
the 135 anamorphic full-frame ones that will be joining that family
of lenses in the next month or so. We’re really trying to cover all the bases
with either super 35 and now full-frame. We have more series of lenses than
I think any other manufacturer. So we’re trying to give the market the tools they need to do just
about any job they can imagine. There’s really like a kind of momentum
for Cook lenses in the market you see them with a lot
of productions being used because I think there is currently a trend
to have lenses with a characteristic and you know, your competitors
are sometimes known for having perfect lenses but maybe
a little bit with less soul. What’s perfect to one person may
not be perfect to the next person. However, we take great pride
in what’s in the industry is called the “Cooke Look”. It’s a very warm look,
people look good, which is usually what you
want people to do. It’s very dimensional, it’s not too harsh it’s a whole magic formula
that’s been consistent since the Speed Panchros
were created in the 1920s. With digital, it’s a wonderful
format and it’s not. It is very sterile and not very
interesting on its own. And we’ve noticed when
digital first arrived people was either shooting
with Cook lenses because it made the stuff look good, in fact almost all the test footage
shot for the ARRI Alexa most of it was shot on Cook because it made it look really good. So if somebody had never used
one of your lenses, let’s say Where have they been living? Or maybe it’s just somebody
who’s starting out like a lot of the people who
are watching our platform. I just had somebody come
into the booth and he said ‘this is the
first time I seen a Cook lens and got to touch one’. And it’s something he said
he aspires to use as he gets further into the industry. And that’s always great to hear. So how would you describe -let’s say-
the look of your new 16 mm S7? It looks like it has the Cook look. The Cook look, I have to say, is consistent
between all of our lenses. You can mix them all as well. And people do. Now it’s not unusual that a movie
shoots anamorphic, super 35, it’ll shoot with Brand X lenses
for some scenes and Cook lenses for some scenes people are just playing mix and match. Interesting. What’s the availability on
the two new lenses? When can people get
their hands on them? The 135 Full Frame Anamorphic
will be shipping almost immediately and the 16 should be within
the next month or so. And obviously they’re mostly
rental items, I would say, but, where do they came in, price-wise? I don’t know the pound pricing but I know the S7s are,
in dollar terms, in the low $20,000 and the full frame anamorphics
are in the low 30,000. All right. Let’s just briefly mention also you
have a nice online platform with educational content where very renowned cinematographers
talk about their work experience and how they do things. I think you just described it. You can elaborate. I can at least tell you where to find it. Yes, about 5 or 6 years ago
we started Cook Optics TV it’s been really popular. It is not a sales pitch for Cook. We talk to cinematographers
that shoot on any kind of lens we don’t care, if they have an interesting story that
will teach other cinematographers or at least inform other cinematographers. It’s cookoptics.tv. Awesome, we’ll definitely
check it out. Please, and we just started
a new site about a year ago called shotoncook.com which
obviously is lens specific to Cook and it’s by invitation. But we encourage people
that have worked that are really proud
they shot on Cook to submit it and we’ll take a look. Great, we’ll definitely put the
links to that in our post that goes with this video. Thank You, Les. Thank you. Have a good show. And thanks everybody for watching stay tuned to cinema5D for
a lot more from IBC 2019 and please subscribe to our YouTube
channel if you haven’t yet.

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