Dive Deep into U.S. Bank Stadium, the Home of the Minnesota Vikings and Super Bowl LII

Dive Deep into U.S. Bank Stadium, the Home of the Minnesota Vikings and Super Bowl LII


[JP Paul]: The vibe in the building
on gameday is a community. [JP Paul]: The Commons is about a
block and a half of open green space. It starts about two and a half blocks
away from the stadium where most people walk up to our big Legacy doors. [JP Paul]: We’ve got five doors, each 55 feet wide, the tallest one being 95 feet,
the shortest one being 75 feet tall. They raise up about six or seven inches off the ground,
and then swing open 90 degrees. [Candy Fuzesy]: This is a huge wow factor.
If you like to entertain your clients in a more lighthearted, once-in-a-lifetime
experience, this is where you want to be. [Candy Fuzesy]: This is southeast corner endzone.
The Minneapolis Miracle was right there. [Candy Fuzesy]: This is our Delta Sky360 Club.
There are about 1,300 seats that are attached to this club and eight suites inside this club. [Candy Fuzesy]: All-inclusive food, beverage, beer,
and wine. Drink rails right up to the Vikings bench. Guests can go have a drink, watch warm-ups,
and then head up to their seats. [Candy Fuzesy]: Another cool thing is the players,
kind of like Dallas, they go in and out. The locker room is right there. They
go onto the field for warm-ups and come back in, and then run in at halftime
to the locker room through here. So this is crazy busy right when
gates open on gameday. There’s a mad rush for the best drink rail spot. But it’s so cute. Little boys will stand
here and get autographs and gloves. Like Harrison Smith, Stefon Diggs, they all handout
their gloves when they run back and forth through here. [Candy Fuzesy]: This is Valhalla. These are all of
our founding partner suites and ownership suites. These have the same personalization options;
however, their logos are in gold, and not in silver. There are two different sizes. There’s a 24-seater, and
there are the big ones, which are the 32-ticket ones. All of them include the same food and beverage menu,
beer, wine, but they also include access to the Medtronic Club. [Candy Fuzesy]: This club is really cool. It’s a double-
decker. The food and beverage in here is phenomenal. They do local flares on a transition, change it up every
week, but then you’ve also got your staples like cook-to-order burgers, hot dogs, chicken fingers,
those types of things, a nacho bar. [Candy Fuzesy]: On really cold winter days, the fireplaces
are going, and it’s just a warm, cozy feeling in here. Upstairs, we do a huge seafood bar, and then
one of the bars is a Bloody Mary specialty bar. [Candy Fuzesy]: All of our founding partners
have a shield around the Valhalla door. This is our Valhalla founders lounge that’s made to feel
like a Nordic cigar bar without the cigars. The only people who can access this bar are
these 12 [suite holders]. The business purpose behind this was that
two CEOs of two major companies can come back here and have a private
conversation at a Vikings game. [An email] is two fields. It’s literally who
is hosting your suite for this game, and tell us about the clientele in your suite. We populate it to a spreadsheet, add it to the
Purple Notes, and now our black jackets are prepared. They know who they’re looking for in every suite
that they walk into, and if that suite is trying to close a $2 million dollar deal, or they’re there to party. Whatever it may be, now they know
the tone that is set in that suite. And that has also hit a home run
with our suite clients as well. [Candy Fuzesy]: These [Norseman Suites] are
18 tickets, but there are 16 seats. They start about $225,000 a year on
a four-, seven-, or ten-year contract. There are 24 of these, and they are all-inclusive. In all of our suites, there are different branding
opportunities. Each suite got the opportunity to pick a replica piece from our art collection
and hang it in their suite. They also got to submit their logos for the mirror. All of our suite corridors are kind of like art galleries. They have pieces either from our
Vikings heritage or our Vikings history, or they feature a Minnesota artist
doing a Minnesota art piece. [Candy Fuzesy]: This is a different suite product.
These are called our Norseman Lounges. They are ten-person suites,
and there’s five of them in this line. They share this common space, so when you walk in,
there’s a bar, and this is the only suite product besides Valhalla that includes unlimited liquor as well,
everything’s included. [Candy Fuzesy]: These are our Loft Suites.
They are our most common suite type. Eighteen tickets, but 16 seats
and two standing-room-only. [JP Paul]: We didn’t do the traditional couch,
side chair, and coffee table. You go to somebody’s house nowadays, you stand
in their kitchen, you graze around their island in their kitchen a lot of times, and that’s
how you have a dinner party anymore. So I think that’s been successful for us here. It gives us space for people to move around
and gives us more foodservice area. [JP Paul]: We blow the Gjallarhorn about 45 seconds
before kickoff, and then we go right into the SKOL chant, and then the SKOL chant ends just as the guys
are about ready to strike the ball. So it’s a really cool two minutes leading up to kickoff. Club Purple is an area we have within our facility
where we have 33 couches that we have sold as season-long memberships, but at various price points.
What we’ve been able to do now is create a little bit of a community of folks
who come to a game, sit on a couch to watch live action rather than
watching on their big-screen TV at home, and then also, we have other seating products
within Mystic Lake’s Club Purple as well that are traditional club seating,
maybe some theatre-style seating. So we’ve really taken that club, innovated
from a product offering standpoint, and then we’ve also looked from
a technology standpoint at some things we can do as we roll into our next season. [Candy Fuzesy]: We have 33 couches,
which are kind of like a suite hybrid product. They’re contracted on three-,
five-, or seven-year contracts, and they’re six, eight, ten, or twelve tickets per couch. [Candy Fuzesy]: This bar is unique because it’s
a mixture of ticketed seats and memberships. These are all ticketed, but if you’re
Upper Concourse, Row 1 and Row 2, you can purchase a membership
into the Truss Bar that gets you in, and then you can float between the Truss Bar
and the Lodge Bar for food, beer, and wine. [JP Paul]: I have always said we have to figure out
ways to incorporate these trusses because it’s so cool for people to come and see. [JP Paul]: Can’t tell you how excited
we are to continue to innovate and do some really creative things
here at U.S. Bank Stadium. We really want to look at the future of
our building and how we innovate things, not only from a pricing standpoint,
but from a service standpoint as well.

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