Real Estate Listing Tactics | The Blockbuster Movie Strategy | Episode 6

Real Estate Listing Tactics | The Blockbuster Movie Strategy | Episode 6


Hi I’m Dwayne. Hi, I’m Kirk. And today in our series 60 Lessons Over 60 years we’re gonna talk about what we call a
“Blockbuster Film Analogy.” So Kirk, what was the last big film that you saw in a
theater? Mmm, Star Wars Yeah, so if you notice whenever you go to
watch a blockbuster film they spent thousands of dollars promoting this film
and during the previews they’ve added an extra 15 minutes worth of previews
because they know that they have more eyes on their lesser-known films at that
time. It’s similar to a car dealership you’re going to the Mercedes dealership
and you sit into Maybach, which is a beautiful car, and you end up walking out
with a C-class. Yeah so you know we hear this a lot of times like, “oh you only sell the high-end listings” like today we’re in a 3.3 million dollar
listing – but on the flip side we’re also in the middle of negotiating a $350,000
deal, so while your eyes like the three million dollar properties, you know maybe
your budget is $200K and that’s okay. Our goal is to be able to get people
that are looking on the internet to look at all the properties that we have
listed so they may come in and look at the $3.5M dollar one and
then end up buying the $350,000 one or maybe their budget is only $200,000 Yeah so this is the lesson. We’ve learned how to leverage our big
listings which we, you know, consider them our “BLOCKBUSTER FILMS” to get more eyes on all of our listings which benefits all of our clients. So next week, we’ve got special one, we’re gonna talk about, it’ll be Lesson 7. Local Lender versus Quicken Loans. What’s the difference?

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